If you have a retail business, one of the most important metrics that you should be aiming for is something known as footfall. Essentially, this refers to how many people you have entering the store, but it’s about much more than just that single figure – it is also to do with where in the store people are going and figuring out why. If you are keen to work on all this and to make the necessary improvements, read on. This article will outline what you need to do to make sure your footfall is as it should be, and your retail business benefits.
Hang Attractive Signs For More General Footfall
The outside of the store is clearly going to be very important if you want to increase general footfall. One of the main aspects of the store’s exterior is the signage, and you need to make sure that you are going to approach this as well as you possibly can if you are keen on keeping the business going strong. It’s a good idea to therefore look at professional shop signs created by those with a lot of experience, and hang these attractive signs outside your store. That alone is going to make a huge difference to how many people enter your store.
Find Out Where In The Store People Spend Time
As well as that, you are also going to find it is helpful to find out where in the store people tend to spend the most time. You might be surprised about some of the answers here, and it’s something that can prove to be really important if you are trying to sell more of a certain product for instance – as you can then simply place it in the right part of the store. There are many elements that alter footfall around the store, and you need to make sure that you are aware of as many of them as possible.
Work On ROI
Once you know how many people enter your store on any given day, you can then work on improving the ROI by figuring out how many of those people end up buying something. If you find that the ROI is not as high as you would have hoped, then you can work on this in many ways, and it’s up to you exactly how to achieve this. It could be that you are not managing to drive people to sales even though you are bringing them in – so you might need to think about rearranging things a little to improve this. Either way, it’s good to be aware of it so that you can work on this as necessary.
Compare Across Stores
If you have more than one store, then you have the opportunity to compare footfall across stores too, which might give you the chance to figure out where you are going wrong and what you’re doing right as well. There could be some local differences which are beyond your control as well, so bear those in mind as you analyze this.
