4 Great Ways You Can Invest In Your Customers


Your customers are what make your business possible, and without them, you wouldn’t have the opportunities you have now. It’s great to give back from time to time, and it’s worth knowing that giving back can benefit you, too. Customers like to feel valued, and it can encourage loyalty to your brand – which is an essential part of growth for any business.

So what can you do to invest in your customers? Well, there are a few ways to go about it, and it depends on what kind of business you have. Creating a positive customer environment can take time and money, but if done right – you should see high returns on that investment.

Getting to know your regulars

It’s not easy for larger businesses to identify their regulars, but for smaller businesses, it can make the world of difference. Knowing more about your customers allows you to give more personalized service, and bridges the gap between business and customer. Getting on a first-name basis, remembering what they usually order, and even giving discounts or extras can help those bonds to be more consistent. Service like this does a lot to make your business their go-to, and you won’t have to worry about losing them to one of your competitors, because just like you, they’ve invested time and money.

Use feedback

As a business, you should always be looking for ways to improve how you do things, and customer feedback is often one of the better ways to find a solution. Customer feedback can be used to directly improve the customer experience (CX) when using your services, and that’s vital to creating a welcoming environment for new customers. You need services that your customers are satisfied with if they’re going to be comfortable to keep returning, as well as recommend your business to others.

Invest in customer comfort

Remember that looks and comfort do a lot for the customer. Running a cafe isn’t just about providing the food, it’s about creating an atmosphere that the customers enjoy and want to spend time in. You should be investing in comfortable seating, art, plants, and anything that can help the customer to feel more at home while they’re buying from you. These things aren’t essential if the service is good, but it’s a bonus factor you should consider investing in if you want to improve customer relations.

Loyalty rewards Aside from how you treat your customers, there are other great ways you can reward your customers for their loyalty. Loyalty cards, for example, are a wonderful way to help the customer feel more valued by the business. Giving away a free product or discount after a certain amount of returns provides an incentive for the customer, as well as an item as a reward. It’s relatively inexpensive for you as the business to provide it for free, as it guarantees a set amount of sales before they get to that point – so it’s an option worth providing to all customers.

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Vinh Van Lam & Stuart Horrex

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Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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