The Importance of Data When Running a Business

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Running a business can sometimes feel like juggling with about twenty balls in the air at once. Most people start a business because they have a skill or product that they can market, but eventually the administrative side of running and developing a business can take over.

One thing that will happen is that your business will generate a lot of data, especially if you have an eCommerce site. So, why does this data matter so much and how can you use it correctly?

How You Generate Data

Every time a customer interacts with your website, you will generate some data.  You will also generate data as you work and as cash flows through your business. Simply put, every action has the potential to gather data, especially when it’s online. Even smaller businesses end up with a huge amount of data to deal with.

You can deliberately gather specific data as well. This is important because most of the data that your business will generate won’t be particularly useful. Rather, high-quality data is required to help your business to grow.

Some website platforms gather data for you and display it in an easy-to-understand way. Some will even perform analytics. This information can be very useful. However, you need to know how to use it. 

How to Use Data

There are several different ways that data can help your business. The most obvious use is to use it to develop marketing strategies. Customer data can let you know what people like and dislike, and it can help you to narrow down your target demographic. You can also ask for feedback for more detailed information, either via product reviews or surveys.

Another good way to use data is to streamline the day-to-day running of your business. If you’ve started as a sole trader, then there is less information to tackle. However, it still helps to work out your cash flow and to keep track of the hours you work compared to the profit you make. If there’s an issue, then the data will show it up.

If your business is larger and perhaps has employees, then data is an invaluable tool for helping you keep an eye on how things are going. Are the processes within your business efficient enough? Are you producing enough products? Do you have enough supply to meet the demand or vice versa?

You can collect data from your employees as well, either indirectly or through direct methods like anonymous feedback forms so that they can let you know their concerns. 

Data can help you to make plans for your business and to help it to develop. But remember, your business will generate a great deal of data to sift through. This takes valuable time and resources which could be put to other uses. Many companies use business intelligence services to help them to work through.

Outsourcing to an expert company is always an ideal way to make sure that your business is as efficient as possible. This way, you can focus on delivering your product and growing your business.


Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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