Your website might not be good enough for your brand right now. It might be all over the place with its message and its design, and it just might not be attracting anyone new. And that’s a problem; there are at least 640,000 people online per day, and no one is coming across you, even when they type in your specific niche for their needs. Now isn’t that quite the problem?
It’s why something needs to change. You need to put a little more thought into your website, and how it’s going to stay relevant in an ever-changing online world. Don’t worry, we won’t make you go through this alone. Let’s run through some important questions to ask yourself, and to base your website upgrades on, below.
Is it Fast Enough?
The first thing to think about, when deciding if your website is good enough for your brand or not, is just how fast it loads in. Are you having to wait longer than a second for the homepage to greet you? Because if so, your customers are too, and they’re going to click away when they’ve been waiting for 2 seconds or more! Even a slight delay like this is going to reflect badly on your brand.
A fast website has a high conversion rate, and when your brand is new and just getting on its feet, this is certainly a statistic you’re going to want to boost. However, there’s a lot of technical jargon to sort through when trying to make your website load in faster. But most of all, the way your website is designed is going to dictate how long it takes to load up and show off what you’ve got for sale. One of the main pieces of evidence a worthy website will have to present to both its company and a user is a low network latency and the resulting high ping rate.
Is it Clear Enough?
Speaking of website design, the next thing your website needs to be is clear, and in more than one sense of the word. It needs to be something that tells a visitor exactly what you offer, but it also needs to be easy to navigate through. Both elements of web UI design, as well as UX software, need to work for hand in hand here.
When it comes to giving your visitors a good user experience overall, you’re going to need to think about layout and ask yourself some simple things about what you see. Think about the colours, think about the font, think about the sizing, etc., and be sure to always keep in mind how your pages flow. Does it seem natural and normal? Or is it all over the place?
So, are you capable of making your website clear enough? Or is it time to bite the bullet and invest your money wisely here? It’s always important to outsource the work you know you’re not capable of taking on. You can find many talented web designers or software builders on LinkedIn, with networking putting you in easy touch with such people. So be sure to ask yourself both of these questions before you think about opening up website settings and changing things around – your site needs a professional touch, and that takes a professional!
Is it Offering Enough?
Finally, you need to be sure that your website is offering enough. You think a lot of your brand already – you invented it, after all – but you need other people to think the same thing. You need them to be impressed with what they find, and to want to know more, and to order even just a sample, and that’s not going to happen if your website doesn’t offer enough.
So make sure there’s plenty of information freely available. Make sure you’re showing off customer testimonials if you have them. Make sure you have different forms of media to entice people in – a video explaining the benefits and uses of a product, for example, could really go the extra mile!
So, is your website good enough for your brand? You could try and invest in all the professional advice in the world to try and decide this for you, but you’re the only one who can tell if it’s worthy or not. Keep the points above in mind the next time you look at your website and don’t forget that change is the best way to stay relevant on the internet.
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Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries
