It’s uncommon to find a business without a website nowadays. After all, it’s the easiest way for small businesses to find new clients. In fact, over 90% of people look on the net when they require a service or product! Therefore, it’s so important to make sure you have a website so that you can keep up with your competitors. However, a lot of people make a website that isn’t effective for their company.
Here are some tips to make your website something to be proud of, so that you have an influx of visitors to your site!
Make sure the spelling is all correct
It’s so easy to make a couple of spelling errors when you are writing content for your site. But if you are a professional company, it’s not great for your reputation if your website is full of errors. In fact, potential customers might leave your site as they would rather not use your service. Therefore, you need to make sure the spelling and grammar are perfect on your site. You should check it all thoroughly before it goes live to the public. You might want to hire someone to look at your site to double check the spelling is all correct. And if you think the content could be better, you might want to hire a freelancer to edit your site. It won’t cost you a fortune, and your site will look fantastic once they are finished. You can look on sites such as http://writerfind.com/australia/ to find a professional writer.
Add a call to action
You may have fantastic content on your site, but do you actually have a call to action? If you don’t, people might click off once they have looked on your site as they don’t understand how to contact you. As this article says, a call to action makes websites more efficient as it gives visitors a path to completing their objectives. It might be that you add an email and call button at the bottom of each page. Or you might even want to add a contact us button at the top of the website. That way, it encourages the potential customer to get in touch with you.
Limit the amount of content
If you overwhelm your site with lots of content, it can clutter the visitor’s mind. After all, when they are looking at a site, they don’t want to read tons of pages. They just want to know exactly what the company does. Therefore, you want your website to be clear with as little writing as possible. Add plenty of pictures which can explain exactly what you do, without the need to write it all down. You will find that visitors will stay on your site longer if they don’t have to read an essay about your company!
You need it to be easy to navigate
A lot of companies go wrong with their website as they don’t make it easy to navigate. They forget to put plenty of sliders and menu bars, so it makes it hard to move around the site. And then many people end up clicking off websites as they can’t understand how to maneuver around it. Therefore, you need to make sure it’s simple to navigate if you want a website which will bring you sales. Add plenty of pages with easy-to-understand headings. You also need a search bar at the top of the page. It will stop people looking for ages to find what they need!
Look into implementing SEO
Some companies spend ages making a great website. And then they forget to implement SEO so no one can find them when they search on Google! Therefore, it’s so important that you do implement SEO on your site. The easiest way to do this is to ensure you use keywords which will enable you to appear higher up on the popular search engine. If you need more help, you can find a lot of companies who will offer search engine optimization to help draw more people to your website. That way, you don’t have to worry about implementing it yourself. You can read at SEONorthSydney.com.au and other similar sites for advice on bringing your business into the digital age!
Be careful with colours
A lot of companies make mistakes when it comes to designing their site. For one thing, they choose colours for the homepage which make it impossible to read! It looks unprofessional and will get people clicking off your site. Also, they don’t connect the colour with their company. But brand recognition is so important as it will ensure people return to your site. Therefore, spend time thinking about colours that will work for your website.
Make sure you add a blog
When companies make a website, one of the first things they should be doing is creating a blog page. It’s an excellent way to get people to stay on your site for longer. If there is no blog, they will just look through your products and then click off. Therefore, you should create a blog which you can use to tell more about your company. You can use it as a voice for your brand. You can also use the content to share on your social media sites. In fact, you should be linking your social media with your website. A lot of companies include feeds on their website so that visitors can see what they are writing about on social media. And then they can follow your business on these to see what deals you do.
Start from scratch
Okay, you might have spent ages on your site. But sometimes the only way to make sure it’s effective is to start it again from scratch. After all, there may be a few things wrong with your website, and it can be hard to edit it once completed.
You can find tips on http://www.lifehacker.com.au/2011/04/how-to-make-a-web-site-the-complete-guide/ about making a great website for your business. Or you might want to hire a professional web designer to help you make a site to be proud of.
And you can read our previous blog for more help on getting people to visit your website!
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