Sale!

Brand Simple: How the Best Brands Keep it Simple and Succeed

Original price was: $14.95.Current price is: $10.09.

Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies.

Product Description

This product will direct you to our ArtSHINE’s Amazon Store when you click on ‘Buy Product’

All Books  products are in US Dollars

About The Book

Author: Allen P. Adamson

Published: 2007-08-07

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world’s top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right–and wrong.

Product Details

  • Amazon Sales Rank: #117754 in Books
  • Published on: 2007-08-07
  • Released on: 2007-08-07
  • Original language: English
  • Number of items: 1
  • Dimensions: .80″ h x 6.10″ w x 9.10″ l, .50 pounds
  • Binding: Paperback
  • 256 pages

 

 

Reviews

There are no reviews yet.

Be the first to review “Brand Simple: How the Best Brands Keep it Simple and Succeed”

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.