Art has always been more than just colors and patterns to me — it has been my way of surviving, of living, of remembering the places, people, and moments I have loved and missed.
Through every creation, I could escape, heal, and hold close what felt far away.
Art kept me alive — not just existing, but truly living.
And yet, despite my deep love for creating, there is something I have never publicly shared until now.
When I chose to become an art and creative coach over decades ago, I made a vow:
I would not commercialize or publicly showcase my own art.
It was a decision born from integrity and purpose.
I believe deeply that you can either stand in the spotlight or hold the light for others — and I chose to hold the light.
I have worked with hundreds, even thousands of artists, designers, photographers, and writers.
I knew that if I pursued my own commercial success as an artist, it would blur the lines.
It would risk making it about me, when my calling has always been to serve, uplift, and champion my artists.
That doesn’t mean I stopped creating.
In fact, I still paint, I still design, I still lose myself in the quiet sanctuary of art.
But I do it privately — for my heart, for my soul — not for fame, recognition, or profit.
Every artist I mentor teaches me something new.
Their passion inspires me, their courage humbles me.
Their journeys make me a better coach, a better listener, a better human being.
It is their time to shine — not mine.
My role is to guide, to nurture, and to celebrate their success with everything I have.
Art is my private love.
Coaching is my public gift.
And I am profoundly grateful to walk this journey, carrying both in my heart.
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Vinh Van Lam & Stuart Horrex
Cofounders, ArtSHINE.com