The surface design industry offers a wealth of opportunities for graphic designers looking to expand their creative horizons. From patterns for textiles and wallpapers to gift wrap, stationery, and home décor, surface design allows designers to see their work come to life in everyday products. However, transitioning into this field requires more than just a keen eye for design. Here are 10 essential tips to help you start your surface design journey successfully.
1. Understand What Surface Design Is
Surface design focuses on creating patterns, illustrations, and artwork that are applied to physical products such as fabrics, ceramics, or paper goods. Unlike graphic design, which often emphasizes branding or digital assets, surface design requires seamless repeats, an understanding of material application, and the ability to create visually engaging designs that resonate in different industries.
2. Build a Portfolio Specific to Surface Design
Start curating a portfolio that showcases your potential as a surface designer. Include examples of:
- Seamless repeat patterns.
- Placement prints for specific products.
- Mockups featuring your designs on real-life products (e.g., fabric swatches, tote bags, or wallpapers).
- Your portfolio should demonstrate your ability to create diverse, market-ready designs while highlighting your unique style.
3. Master the Tools of the Trade
Familiarize yourself with the software and techniques commonly used in surface design:
- Adobe Illustrator: For creating vector-based seamless patterns and scaling designs.
- Adobe Photoshop: For detailed, texture-rich designs and mockups.
- Procreate: For hand-drawn or painterly elements.
- Investing time in learning how to create seamless repeats, manipulate colourways, and apply designs to mockups will give you a professional edge.
4. Study Current Trends in Surface Design
Keep an eye on what’s trending in the surface design industry. Explore design blogs, Pinterest, and platforms like Spoonflower and Patternbank to see what’s popular.
Key categories to research include:
- Home décor patterns.
- Fashion fabric designs.
- Stationery and gift wrap styles.
- Understanding market trends can inspire your own work and help you create designs that align with industry demand.
5. Start Small and Experiment
Don’t feel overwhelmed by the scale of surface design. Start small by experimenting with simple patterns and colour palettes. Practice creating seamless repeats and testing how they look on different products. You can even start uploading your designs to print-on-demand platforms like Spoonflower, Redbubble, or Society6 to gain experience and see how your designs resonate with an audience.
6. Get to Know the Industry
The surface design industry spans multiple markets, including:
- Fashion and Textiles: Designing patterns for clothing, scarves, or upholstery.
- Home Décor: Patterns for wallpaper, rugs, cushions, and curtains.
- Stationery and Gift Wrap: Greeting cards, notebooks, and wrapping paper.
Learn about these markets and decide where your style fits best. Attending trade shows like Licensing Expo, Pattern Lab or Heimtextil can provide valuable insights into what buyers are looking for.
7. Develop a Signature Style
While versatility is important, developing a recognizable style can help you stand out. Buyers and licensing companies often look for artists with a distinct voice. Whether it’s bold geometric patterns, intricate floral designs, or hand-drawn illustrations, focus on what makes your work unique.
8. Understand Licensing and Sales
Surface design is often monetized through licensing, selling outright, or print-on-demand platforms. Learn the differences:
- Licensing: You retain ownership of your design while earning royalties when companies use it on their products.
- Outright Sales: You sell the rights to your design for a flat fee.
- Print-on-Demand (POD): Platforms like Spoonflower allow you to earn money while retaining full control over your work.
Understanding how these models work will help you make informed decisions about how to monetize your designs.
9. Collaborate with Industry Experts
Surface design is not just about creating artwork—it’s about understanding markets, trends, and business strategies. Working with a business coach or mentor who specializes in surface design can fast-track your success.
At ArtSHINE, we help creative professionals like graphic designers navigate the surface design industry. From understanding licensing contracts to building a cohesive portfolio, a coach can guide you through the intricacies of launching a successful career. Don’t underestimate the value of expert advice and mentorship.
10. Network and Build Industry Connections
The surface design world thrives on connections. Build relationships with other designers, manufacturers, and industry professionals through:
- Social Media: Share your work on Instagram, LinkedIn, and Behance.
- Trade Shows: Attend events like Printsource, Surtex, or Premiere Vision to meet potential collaborators or buyers.
- Online Communities: Join groups and forums for surface designers to exchange knowledge and opportunities.
- Networking can open doors to collaborations, licensing deals, and exposure to new markets.
Final Thoughts
Transitioning from graphic design to surface design is an exciting and rewarding journey. By building a strong portfolio, mastering the tools of the trade, and seeking mentorship from experts like ArtSHINE, you can position yourself for success in this dynamic industry. Remember, every pattern you create has the potential to transform everyday objects into works of art—so start creating and let your designs shine!
Want to learn more?
- Find out more
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We’re here to help you to take action, just like we’ve helped thousands of other entrepreneurs, business owners, and creative professionals all around the globe.
Now is the time to let your passion SHINE.
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To your success, Vinh Van Lam and Stuart Horrex Cofounders
ArtSHINE.com
