How To Show Your Customers That You Appreciate Them

Photo by Clay Banks on Unsplash

While gaining new customers can be both difficult and time-consuming, retention can prove to be even harder. However, being able to retain customers is essential to your long-term success, not to mention the fact that “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” 

Fortunately, there are many ways in which you can ensure you build a loyal customer base. The simplest of which is showing your customers some appreciation!

With that in mind, here are some simple ways in which you can show your customers that you appreciate them

Develop a loyalty scheme.

Developing a loyalty scheme is one of the most straightforward ways to keep your customers happy. This is because they are rewarded for repeat custom, whether this be in the form of exclusive discounts or early access to new products.

With a recent report finding that “over 60% of loyalty programs make most shoppers more loyal to a brand,” it’s hard to go wrong when creating a loyalty scheme.

Say thank you with a card.

Working with a Greeting card printing company to print branded thank-you cards is another great way to show your customers some love. Whether they are handed out to mark a special occasion, such as a holiday, or given out to the most loyal returning customers, cards are a little more personal than a “thank-you” email and, therefore, tend to have a more profound effect on the customer. This is especially true considering that many customers crave a “human touch” to business interactions! 

Reward them for referring others. 

Did you know that 86% of loyal customers will recommend the brand to their friends and family? You can incentivize recommendations by giving customers a unique referral code to use when telling others about your brand. If this results in a purchase, you can then reward them with an exclusive discount off their next purchase or free products. 

Ask for their feedback. 

Asking your customers for feedback, whether that be in the form of focus groups or online feedback forms, is another great way to show them that you appreciate them. This is because you are taking into account their thoughts and opinions, as opposed to making business decisions without catering to those you are trying to sell products/services. As a result, they are more likely to think fondly of your brand moving forward.

Asking your customers for regular feedback also means that you’re able to action change when necessary, especially when facing complaints or negative feedback. Responding to this criticism will not only strengthen your business but will also show your customers that you genuinely care about what they have to say.

Ideally, you should ask customers to fill out a short feedback form after every purchase, whether you send this directly to their inbox after they’ve bought a product online or add a QR code to your receipts. This will allow you to gather extensive feedback on a daily basis. However, you may have to incentivize them to take action by rewarding them with a discount or adding them to a prize draw.

You should also host focus groups each time you plan to launch a new product or service. This way, you’ll know ahead of time whether there’s a demand for your services and products, meaning you wont launch a product that nobody wants or needs. Similarly, participants can see that you are make an effort to connect with your target audience and meet their needs. This will help them to feel appreciated and respected, especially if they are rewarde for their time, thoughts and input. 

Keep them in the know! 

Keeping your customers in the know when it comes to the latest product launches, new services, or changes to the way in which you run your business is another great way to show your appreciation for them. This is because your customers feel as though they are more involved in the company! 

Final Thoughts. 

You already know that you care about your customers. After all, without them, you would not have a business to run in the first place. However, it’s important that your appreciation is reflected in the actions you take to care for them. Otherwise, you risk losing out on customers to companies that go above and beyond for their customers instead. 

Fortunately, there are many ways in which you can show your customers some appreciation, from handing out personalized cards to developing a loyalty scheme!