Design: Hibiscus Peach, From Riviera Collection Neutrals by Valerie Khoo
Wallpaper has come a long way from its origins as a simple means of adorning walls. Today, it is an art form that can transform spaces, evoke emotions, and tell stories. A good wallpaper is more than just a decorative element; it’s an expression of style and creativity. In this article, we will explore what drives good wallpaper, including the importance of colourways, designs, and collections. We will also delve into what surface designers need to know when creating wallpaper designs.
Colourways are the heart and soul of wallpaper. They set the tone for a room, influencing its ambiance and character. A well-chosen colour palette can make a space feel warm, inviting, and cozy or cool, modern, and sophisticated. It is essential for designers to have a deep understanding of colour theory and psychology. They must consider how colours interact with each other and how they will be perceived in different lighting conditions. A good wallpaper should be versatile, complementing various interior styles and serving as a backdrop for other design elements.
Design is where wallpaper truly shines as an art form. It’s a canvas that allows designers to unleash their creativity and imagination. Patterns, motifs, and textures can vary widely, from intricate florals to geometric abstractions, from realistic landscapes to whimsical illustrations. A successful wallpaper design should not only be visually appealing but also tell a story or convey a mood. Whether it’s a vintage-inspired damask pattern that harks back to a bygone era or a contemporary, minimalist design that exudes elegance, the design must resonate with the intended audience.
Collections are the glue that binds a wallpaper brand’s offerings together. A collection consists of a curated set of designs that share a common theme or aesthetic. This cohesiveness allows homeowners and designers to mix and match wallpapers within a collection, creating harmonious interiors. A collection can be inspired by nature, history, art movements, or even pop culture. It’s essential for wallpaper manufacturers to release collections that cater to a diverse range of tastes, ensuring there’s something for everyone.
When creating wallpaper designs, surface designers must possess several key skills and knowledge:
- Technical Proficiency: Designers should be well-versed in the technical aspects of wallpaper production, including print methods, substrates, and installation requirements. This knowledge ensures that their designs can be successfully translated into high-quality wall coverings.
- Trend Awareness: Staying current with interior design trends is crucial. Designers should be aware of what is popular in the market and be able to incorporate these trends into their work while also offering timeless options.
- Material Selection: Understanding different wallpaper materials and their characteristics is essential. Whether it’s traditional paper, vinyl, or non-woven fabric, designers must select the right material for each design to achieve the desired effect.
- Scale and Repeat: Designers must grasp the concept of scale and repeat in wallpaper patterns. A well-executed repeat pattern ensures that the design seamlessly covers the entire wall without visible seams or interruptions.
- Market Research: Designers need to conduct market research to identify gaps or niches in the wallpaper industry. Creating unique and innovative designs that address these gaps can set a brand apart from the competition.
In conclusion, good wallpaper is a blend of artistry, technical expertise, and market insight. Colorways set the mood, designs tell stories, and collections provide variety. Surface designers play a pivotal role in bringing these elements together, requiring a deep understanding of color theory, design principles, and technical aspects. The world of wallpaper continues to evolve, and those who master these aspects will continue to shape the way we adorn our walls, turning them into canvases of creativity and self-expression.
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