Take The Leap: Saying Yes To Starting Your Small Business

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As a creative person, you’ll be full of inspiration and beautiful ideas a lot of the time. Maybe what you create, make, and do is a hobby or pastime; however, many artists want to spend their whole day doing what they love. And, you probably do too. It’s no secret that the financial climate shifts from month to month, and many are worrying about paying their bills and earning enough. Therefore, it could be the case that you feel tied to your job and working life, even if it doesn’t fulfil you, creatively or otherwise.

Understandably, you work commitments are a priority, especially when you have responsibilities at home, or with family. However, there are always ways to begin earning from your passion and creative flair. If you’re already utilizing your spare time to create; you may as well consider making some extra income from it. You may not feel like your business minded, but all you really need is a passion for what you do, and some time to get the ideas and inspiration on where to start. Well, you’ve come to the right place…

Get It Online

If you haven’t already; set up some social media platforms so that you can share what you create. You can use your name for now; there’s no need to overthink this part, as it’s all about people getting to see your creations. Online is a brilliant way for your work to spread around to those who are interested, naturally; you just need to ensure that you’re posting it regularly enough. You could look into other types of marketing and types of mail so that you can print and send out your social handles, and encourage people to look for your name and work online.

Get It On Display

Now that you’ve stirred up some interest in your work; you’ll want to ensure that people can see it in real life. Perhaps it’s the scale that will excite them, the vibrancy of the colours, or just how something feels and is so tactile. Whatever it is; people will always prefer to see something in person if they want to buy it for themselves, or as a gift. You’ll also have the chance to be there; galleries, markets and fairs, and exhibitions are the perfect place to tell people a little about yourself and your creative journey. So, don’t be shy!

Get It On Video

Heading back online and to social media for a moment; people and creative consumers also love to see the process of something. It’s a digital age where people invest in people themselves, their journey and the story behind what they do before tey buy something from them. Therefore, consider filming yourself at work; show your materials, studio, and how things come to mind and fruition. Again, post regularly and don’t be shy; it’s a great way to draw customers into your creative world, and you may find the process of sharing what you do, just as rewarding as creating your wares. 

Keep enjoying your creative talents, and others will too!


Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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