4 Ways to Be Creative in Your Marketing Content Strategy

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The world has changed a lot in the last few decades. People are now living in a digital age where marketing is no longer just about selling products but also about building customer relationships. Marketing is all about creativity and innovation. It is a competitive market that can be hard to break into without some creative ideas. Marketers are always looking for new ways to get their products and services in front of new people.

To do this, they must be creative and innovative, which is why they must find ways to be more creative daily. Creating new ideas or strategies is going to be what can help them stand out from their competitors. So, how can business owners and marketers avoid creative mistakes when creating a solid content marketing strategy? Keep reading on to find out!

Be Inspiring

You need to be inspired by what you’re selling to inspire your audience. Inspiration is power, and it’s something that has been around since the beginning of time. This is why marketers need to find new ways to inspire their audience and create content that will get them talking. A great way is to inspire your audience by giving them a taste of what they’re missing out on. This is done through storytelling and showing them how they can have the same lifestyle as the person being marketed to.

Comment on competitor’s posts

This could be considered sleazy, so you’ll need to tread lightly. You’ve most likely seen competitors such as fast food places like Wendy’s and their competitors throw out light-hearted banter on Twitter. This has gained so much traction and could be a way to go about it. However, before doing anything like this, you may want to talk to a business broker and maybe even the competition business. These silly rivalry tweets are almost always staged. You don’t want to slander other businesses, as it will not be a good look for you.

Avoid trends

Creativity comes from within; it’s not about taking an idea from someone else, even a trend, and using it for yourself. While yes, some trends can be a good thing. TikTok encourages people to follow trends, whether it’s hashtags, songs, audio, movements, filters, stories, or whatever else. These can be fine; however, don’t base your entire content marketing strategy on creative thoughts and ideas that others have had. To be creative, you need to let go and follow the ideas and thoughts you have in your mind.


Why not ask your audience what they want to see? Maybe they want a live chat, video tutorials, an eBook, a course, or something else. No matter what you’re selling for your business, asking what the audience wants never hurts. Plus, it lets them know what you’re listening to and you’re putting them into consideration. Community is everything, so reaching out to your community and implementing what they want will help you immensely. 

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Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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