Courtesy of Community Bank Darling Square, Haymarket, Sydney
First impressions matter and you may never have a second chance to prove yourself; this goes for business as well. Your curb appeal in itself is a business move; it sends a vital message to every customer who walks in. Customers are subconsciously drawn or repelled to a business based on its façade, the same way they judge books by their covers. If you want to create a positive first impression instantaneously, below are clever ways to increase your business curb appeal.
Use an appealing signage
Signage is the most visible part of your business. It needs to be visible from the sidewalk, street, and parking lot, and if someone is actively looking for your business, they need to find it with ease. Bigger signage is not always the solution; keep it large enough and ensure it stands out by making it more appealing. If your signage is old and falling apart, it’s a turn-off and discourages people from stopping by to investigate your services. Instead, use eye-catching signage consistent with business strategies, such as the colours and logo, to draw attention.
Clean the windows
Cleaning windows is surprisingly one of the tasks that businesses forget to do, but it goes a long way in boosting your curb appeal. Clean windows are attractive and give your business a bright look. In addition, you can install the best blinds that are more visible and draw attention to customers and passers-by.
Schedule regular window cleaning depending on factors like location, season, birds, and the environment. For most commercial spaces, you can use primary cleaning equipment. However, for high-rise buildings, it is advisable to get professional services.
Paint walls afresh
A fresh coat of paint creates a new business look and indicates that it is well taken care of. If you take care of your business, potential customers immediately know that you will do the same for them. New paint can enable you to create colourful impressions, but you mustn’t repaint the entire building. Instead, invest in accent painting on the front door, window trims, and stair railings.
Ensure the painting is clear-cut to avoid giving a distasteful impression with a messy job. Experiment with colours; go bold and include your brand’s colours as part of the marketing strategy.
Organize the parking area
Parking is an essential part of your business, and although you may not have input over your street access or the number of parking stalls, you can control its appearance. Many customers like an organized and safe parking lot, and its appearance can make the difference between retaining and losing a customer altogether.
Ensure you form an appealing first impression by enhancing the lighting, marking lines, and improving the overall surface condition, like sealing potholes. Above all, maintain cleanliness by sweeping your parking lot, picking up debris, and keeping away the waste.
Bottom line
Your business’s curb appeal goes a long way in protecting your investment. Just as you keep your workplace tidy, maintain the grounds. Start by increasing the face value, which attracts most customers, by tending to plants, organizing the parking area, and improving the lighting. Next, maintain clean windows, invest in appealing signage, and include accent painting to increase curb appeal.
