Are Your Distracted By Bright Shiny Objects In Your Business?

The Shiny Objects Syndrome (SOS) is a common problem among passionate business owners.

So what is Shiny Objects Syndrome?

Please allow me to explain. Although you are passionate about your business but sometimes you can get sidetracked or distracted from what you were intending to do. You do know what I am talking about, like while you are constructing an email and for some reasons, you clicked on another page to read a blog post or to check your Facebook post to get an update. All these actions are known as Bright Shiny Objects!.

The internet is the place for Shiny Objects. So you clicked here then you clicked there and you ended up with more new ideas, it looks awesome even though it did not fit with your existing goals. Then before you know it, you are so far off the track, and the funniest thing is you don’t even know how did you get there.  It’s a creative person’s nightmare. Surfing the net for inspirations and completely forgetting all your real purpose for the day. What about those book worms who keep buying more books. They have stacked of books lying by the bedside table collecting dust. They only read the first chapter and left unread because they’ve found a “better “read. I am sure you can come up with more examples of Shiny Objects distraction.

This situation happens to us all the time right?

Bright Shiny Object is your resistance to take action. What it does is creating the idea of being busy and yes your are but you are busy doing things that are not goals related. In reality, all those busy tasks will keep you from taking conscious action. So you are always busy but you never complete the tasks.

• Make a conscious choice: Every time you make a choice to do work, make sure you understand what it requires from you and what the outcome will be before you start to do the task. This will help you focus and stay on course until you are finished. By doing it this way means letting go of those activities that are not related to your goals and not serving your purpose.
• Do the importance tasks: Sometimes we avoid the important tasks completely by doing other tasks. We’re avoiding it because we don’t want to experience the paint or facing the challenge of doing it. So focus on things that are really essential to you right now and face your fear and crack down on your procrastination.
• To-do List: Write a list of three things that are critical. By focusing only on the tasks that really matter, you will be less likely to chaise around other Shiny Objects.