What is a purpose goal?

“A goal is something you’re trying to do,

A purpose is a reason you’re trying to do it”.

A ‘Purpose goal’ is something you are willing to do because you have every reason to do it.

~ Vinh Van Lam

Every time you set purpose goals, your purpose will give you a real reason for you to complete all the tasks you set so you can move closer to your desire or dream. In the same way, Passion & Purpose are the actions taken on the way to your desire or dream. It is very hard to achieve your desire or dream without taking action or to achieve some goals.

Here are some basic principals of goal setting:

  • Own your goals and ensure that they have real and genuine meaning for you.
  • Write your goals down. Think about how you can make them visible so you can see them every day. That way they’ll always be in front of you and in your mind.
  • Write your goals in the present tense as if you’ve already attained them. This is because the unconscious mind chooses a path of least resistance. If you write, “I will be slim” the unconscious mind does nothing thinking that the “will be” postponed to until later stage. So always write them in the present tense, first hand, as if they are currently true.
  • Use positive language. The words in your goals are almost as important as the goals themselves. This is because your subconscious mind is activated by the words that you use. Always write your goal positively. Here are a couple of examples:
    • Negative: Quit eating fried food.
    • Positive: Plan eating healthy and nutritious food.
  • It’s important that your goals are CREATOR :
    • Concise
    • Realistic
    • Exciting
    • Achievable
    • Timely
    • Orderly
    • Reviewable

Let’s look at what each word means in goal setting:

Concisethe more specific you are in writing your goal, the more likely you will be able to achieve them, straight to the point and stating what you really want in your goal.

Realisticyou need to be willing and able to do what needs to be done to reach your goal. Make it real within reach.

Exciting– write your goal with your passion and the real purpose of reach that goal, write a goal that makes you want to get there no matter what it takes.

Achievable– The goal you write that is attainable; you need to be able to do it. If a goal you wrote is not achievable and unrealistic all it does it to discourage you from taking action.

TimelyYour goals need to be measurable. Establish clear milestones for the achievement of each goal. Validate your tasks and make sure they’re all completed within the specified time frames.

Orderly– Set your goal in sequential steps by chunk down the more complex goals into smaller steps so it will be easy to manage and achieve.

Reviewable– constant revise your goals regularly and make sure you are still on track or make changes if necessary to suit your business lifestyle.

  • Your goals need to be measurable.
  • Establish clear milestones for the achievement of each goal.
  • Identify your Short, Middle, and Long term goals:
    • STG: Goals that are reachable in a short time in a day, a week or within a month.
    • MTG: Goals that fall in the middle like 6 to 12 months
    • LTG: Goals that you have no clues how to get there and they will challenge you. You also feel the fear because they are out of your comfort zone. Break down the activities and tasks into small chunks, more achievable action steps. Commit a  date when you want it to complete.
  • Ask someone else to help you to achieve your goals and keep you accountable.
  • Validate your tasks and make sure they’re all completed within the specified time frames.
  • Review your goals regularly and keep a journal to record your progress.


Want to learn more about goals Setting and action planing the ArtSHINRE way?


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We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owners and creative professionals all around the globe.

Now is the time to let your passion SHINE.

Now is the time to Make Tomorrow Today!

To your success,

Vinh Van Lam & Stuart Horrex


Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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