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Working with a graphic designer is inevitable for your business. Whether you need a logo designed, some stationery produced or you need to create an advert of some kind – hiring a graphic designer is going to produce the best results.
Hiring a graphic designer can be a big investment for your business, so it’s important that you get it right to make sure you’re getting the most for your money.
Get the best experience of working with a graphic designer with these top tips.
Know what you’re asking for
When working with a graphic designer, it’s important to know what you’re asking for so that you can provide them with the best brief possible. List your different deliverables and provide descriptions of what you would like – using examples that you’ve seen can help.
There are many things your graphic designer can design for you. See www.promocolour.com.au for ideas on the types of promotional banners you could use to promote your business and to get an idea of sizing, dimensions, etc. When it comes to designs with specific requirements like a banner, you’ll have to provide them with the size and colour requirements outlined by the manufacturer.
The better and fuller your brief, the easier it will be for your graphic designer to meet your needs.
Be realistic with your deadlines
Creating the right design work takes time and even if you have a short turnaround time – you need to factor in different drafts, feedback and so on before you’re left with the final design. If you want to get the best quality from your designer, be prepared to wait for the work to be completed. Agree with them in advance the deadlines for your first draft and what date you’d like the finished work completed by – have everything put in writing so that everyone’s clear on where they stand.
Let them be creative
Graphic design is a creative job, and you should give your designer some freedom with their work. While you might have a clear idea in your head of what you’d like the finished product will be, your designer is the expert and will have a better idea on which elements work best together. You can always provide them with feedback after receiving the first draft.
Provide constructive feedback
Your designer needs constructive feedback to produce the work you want. Simply telling them to ‘make it jazzy’, will not achieve your aims. Instead, you should provide detailed comments on the key components of graphic design such as colour, text and sizes. Be specific and clear about the things you would like to change – this will help the designer to fine tune the design according to your needs.
Pay promptly
Graphic designers are typically freelance, meaning they rely on income from clients to pay their bills, etc. Be a good client by paying your bills quickly and giving them a review or testimonial to help them drum up further business. This will ensure a positive partnership going forward as you look to develop a good relationship with your graphic designer.
Whether you’re creating a brand for your business or you need to make a stand-out trade show stand – a graphic designer can help your business to make a splash. Follow the tips above to get your relationship off to the best start to make sure you get the results you need from your graphic designer.
Want to learn more?
- Just starting out? CLICK HERE
- Been working in your business for two years or more? CLICK HERE
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Creative Coaches @ CoSydney & ArtSHINE industries
