As Creative Coaches, our mission is to assist entrepreneurs and business owners to tap into their creativity thinking.
Creativity can be a highly useful thing in any sector, and the world of construction is absolutely no different. Despite what you might think about construction, the fact is that if you find clever ways to use your creativity you can be sure of ending up with a much more successful business every time. There are a number of ways in which you can use your creative sense to improve your construction company, and in this article we are going to take a look at just a few of them. Follow these ideas and you will be in a much better position to bring your construction business out into the light.
The Mission Plan
As with any kind of business, at the beginning you will need to make sure that you clearly set down your mission plan, so that you can have the proper direction with which to drive your business forward. Coming up with a good mission plan is not as easy as it sounds, and for most people it is the first opportunity to try and be a little creative, and a great example of how this can actually be very helpful. By applying your creativity to this task, you are more likely to end up with a mission statement which is sensible without being too timid, reachable but ambitious, and above all interesting. It’s important for it to be interesting, because it means that you and your colleagues are much more likely to actually want to achieve the stated mission. This will encourage the early growth of the business in a rather direct manner, so as you can see it is actually surprisingly useful to come up with a bold and creative mission plan.
Project Management
No matter whether you are working on one project or fifty, your business needs to be able to manage each one in the best way possible. The truth is that good project management rarely exists without someone in charge who has a good set of skills – and one of the most important skills is creativity. When there is a decent amount of creativity in the management of any project, it makes room for alternative pitches and ideas to come to the fore. It’s often those very ideas which end up saving a project which has gone off the rails, so this is definitely something to think about in your own construction business. When you are choosing someone for the role of project manager, be sure to look for a sharp sense of creativity, as it can really help to see projects through to their ultimate end.
Risk Assessment
Sometimes even the most seemingly boring aspects of the construction industry can be livened up by the application of a little creative effort. In most cases, you will need to carry out some form of risk assessment for your projects, to ensure that you are actually going to allow it to go off without a bang. But risk assessment, although it has to follow specific bureaucratic lines, is actually best served when it is approached from a looser, more creative perspective. Although this doesn’t mean that you should skirt the responsibilities of your business or avoid the law, it does mean that you can often find unique solutions to risk problems by being creative. Remember that, and you can make projects a lot easier on yourself – and a lot safer to deal with for everyone as well.
Constructing Differently
But by far the most important area where you can use creativity to make great changes is on the construction floor. By making creative choices a normal and expected part of the decision making process during construction, you can find a way to construct differently, and so allow your business to stand out amongst the rest in a powerful way. You might be surprised at just how easily this can be done, and it is in fact already fairly commonplace to see people on the ground making big creative decisions which drastically improve the outcome of the construction project itself. It can be as simple as using a lifting and rigging service like Ranger to save a little time and money. Or it might be that you discover a way to transport the materials which saves on fuel and so helps the business out in the long run. The possibilities are endless, and that is indeed part of the appeal of applying creativity to your construction projects.
The Architecture
Whether or not your business is strongly involved in the architectural planning of the construction projects you are involved in, this too is a great area in which creativity can really make a bold difference. In fact, any architect will tell you that without creativity their job would be completely different, and in many respects the act of designing building is something of an art anyway – even if it is also a science. With as much creativity as can be mustered here, the role of architect can take on even greater proportions, which means better things for your construction business and its future projects. You might even want to ensure that you have an in-house architect to really drive this home.
Marketing The Business
Of course, your construction business needs to be marketed, just like any other business on earth. This is somewhere where you really can’t deny the power of creativity, especially as without any kind of artistic sense at all you really wouldn’t have marketing. To market your business more successful, you must consider creativity an essential part of the process – as the more unique the marketing ploy, the more likely it is to work. Think about the businesses and clients you help in your work – what is likely to really appeal to them? Get to the bottom of that, and you can understand what you can do to better sell your business’ good points while downplaying the negative. You will then see much more in the way of clients, and that will mean great things for your business’ future.
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We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Creative Coaches @ CoSydney & ArtSHINE industri
