One Size Does Not Fit All in Business: Where and Why To Go Custom

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To really do well in business, you need to offer customers something they can’t get elsewhere. Your unique selling point is what sets you apart from the crowd, and because of this, every business is truly individual. Even though there might be hundreds of sites and shops selling similar products, yours should always offer something slightly different. Because of this, a standard ‘one size fits all’ approach is never going to be the ideal situation for your business. If you’re doing well and turning a profit, now might be the time to start taking a more custom approach and having these designed especially for you. Here are a few areas to consider.

Your Website

Your website is your opportunity to make a great first impression on a customer. A neat, tidy and well-presented website looks professional and shows that you’re a legitimate, trustworthy businesses. Customers can be wary shopping from websites they’ve never been to, these days there are so many scams, and anyone with a bit of computer know-how can knock up a basic website. So by having something decent in place, it helps to build that trust and can sway them into purchasing from you. Instead of using a template, have a web designer create something especially for you. It will cost more money, but it can be tailored to look and feel exactly how you want.

Your Software

Business software is crucial this day in age, old outdated methods like excel and manually inputting information is slow and tedious. Plus you have the risk of human error which could put your business in jeopardy. Whether it’s an internal system, software for accounts, CRM or collaboration, a software development company can create something especially for you. Simply buying and using standard software might get the job done but since businesses are so unique, it’s sure to be missing a couple of features that you really need. Custom software allows you to avoid this problem and can help your workflow be quicker and more efficient.

Your App

Apps are most definitely the future. Right now many SMBs haven’t realised their true potential and have not had an app created for their business. Since more purchases are now made on smartphones and tablets (compared with laptops and desktop computers), it’s really something you can’t afford to miss out on. Work with an app designer to have an interesting, responsive and beautiful custom app created. This allows you to get your businesses details on the phones of your customers which can lead to a huge increase in sales.

Your Business Stationery

Things like business cards, leaflets, posters and other physical materials might not be considered the best form of advertising these days, but it doesn’t mean they’re obsolete. In fact, these things should be an integral part of your marketing strategy. When you’re networking at events, handing out business cards is one way to make a connection and could lead to expanding your client base. Avoid custom templates that everyone has seen a million times, a graphic designer could create you something eye-catching and beautiful.