It doesn’t matter if the products and services your business sells are the best in your industry. If no-one knows about your brand or what you do, you’re not going to make much profit from what you do! As you can imagine, brand awareness is key to building a fruitful and thriving business.
As you’re still here reading this blog post, it probably means that people aren’t very aware of your brand and you need some help. With that in mind, I’d like to share with you these seven killer low-cost ways to spread the word about your brand and what you do. Check them out:
- Get social with your target audience
There is no getting away from the fact that social networking has taken off in a big way in recent years. Most people use social media platforms like Facebook and Twitter on an hourly, if not daily basis!
If your brand hasn’t got social media accounts and you aren’t regularly posting up on them, it’s time for that to change.
- Give your website an overhaul
It might shock you to learn that many brands have truly terrible websites! You know the ones I’m talking about; they look like they were cutting-edge back in 1997 and look weird when viewed on a smartphone.
If that sounds a bit like your site, it’s time to get it redesigned and packed with fresh new content. Companies like LD SEO Sydney can also work with you to ensure your pages are human and search-engine friendly too.
- Run a series of professional workshops
There are thousands of ways to sell products and services, and one of them is by holding some workshops. In a nutshell, you lend your professional industry expertise to a room full of interested participants.
Of course, you’ve got the perfect opportunity to use your products and services as part of your demonstrations. What’s more, you can invite workshop attendees to buy what you sell at a special offer price. It’s a win-win situation!
- Set up an exhibition stand
It doesn’t matter what niche or industry your business is in. You will usually find a few well-known events that get set up each year, attended by many potential clients and industry influencers.
It makes sense to set up exhibition stands at those events to take advantage of the huge networking opportunity that presents itself! Take a look at the M&A Expodata website to see some examples of trade shows and exhibitions your brand could attend.
- Sponsor a local event
Let’s say there is a charitable event going on in your local area soon. It might be a marathon or even a day where people wash cars to raise cash for a good cause. You can expose your brand to lots of people while giving something back to the community by sponsoring local events.
It doesn’t even have to be about financial sponsorship. You could offer to lend your products and services to the event in question.
- Create some YouTube videos
There’s no denying that you’ll find all kinds of weird and wonderful content on YouTube! One of the ways that firms like yours can take advantage of it is by producing some demonstration or self-help videos. Each film clip will, of course, feature your brand and its products and services.
The brilliant thing about YouTube is that you can tag videos and even embed them on other websites.
Want to learn more?
It’s as simple as 1… 2… 3…
- Just starting out? CLICK HERE
- Been working in your business for two years or more? CLICK HERE
- Try coworking at CoSydney – Check us out! Book a FREE TRIAL DAY
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches CoSydney & ArtSHINE
