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We’ve all heard of Amazon. It’s one of the world’s largest online retailers, and its website is internationally-recognized. That doesn’t just happen by accident, though. A lot of hard work and clever tactics factored into Amazon’s success.
For many businesses around the world, their websites are becoming their most important source of sales. Without those sales, the company might cease to exist! That’s why it’s imperative that we tailor our sites to be as user-friendly as possible. What better way to learn about this than from Amazon’s all-conquering sales tool? Here are a few lessons we can all learn.
Hosting
Can you imagine the devastation when a website like Amazon’s fails to load? You don’t need to. Business Insider reports that the company once missed sales of nearly $5.7 million after the site went down for just 49 minutes. Yes, your hosting provider is a massive factor when it comes to making the right amount of sales. If you’re choosing an unreliable source, you might find that your website is constantly suffering downtime. This means that you’ll be losing out, and you’ll need to find a new provider quickly.
SEO
If you type ‘Amazon’ in Google, you’ll instantly find what you’re looking for. That comes as no surprise, seeing as they’re one of the biggest companies in the world. But, there was a time when that wasn’t the case. To get to the top, they’ll almost certainly have engaged in SEO tactics. SEO services will ensure that your website gets seen by more people in Google searches. Without this, you may as well not have a website at all. You do want profits, don’t you?!
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Load Times
Take a minute to load the Amazon website and see how quickly it loads. Instantly, right?! Of course it does! We’re living in a modern age where people aren’t willing to sit around and wait. We have information at our fingertips, so you can’t allow your site to suffer from slowdown. If this is happening, your hosting provider is the first port of call. If it isn’t their fault, you might find that you’re overloading the site with images and other media.
Ease Of Use
This Buzzfeed article talks about how Amazon patented the 1-Click buying system. Customers can literally click on an item and pay for it with one click without doing anything else. How great is that from Amazon’s point of view? The lesson to be learned here is that ease of use is critical. If a customer wants to buy something from you, they don’t want to jump through hoops to do so. Make it as easy as possible, and the profits will start rolling in.
Ultimately, there are plenty more lessons that can be learned from the website. Let’s not get crazy here – you shouldn’t be comparing your site with Amazon’s. However, it’s a great reference to ensure that you’re getting the basics right with your most valuable sales tool. So, the next time you load up your website, make sure you’re adhering to the tips we’ve talked about today.
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