Making your business stand out is the key to becoming a business that people really want to work with. If you’re the same as every other business in your industry, you’re not going to make the results you want. The unusual ideas here will help you to make your business stand out.
Come Up With A Multipurpose Business Card
Business cards are always going to be one of the best marketing materials businesses have. They are cheap, can be carried everywhere, and never go out of style. Designing a unique business card is going to get you noticed for all of the right reasons. You can also come up with a multipurpose business card. How about creating an ice scraper business card, or a mobile phone holder? Use your imagination. All you have to do is make sure it fits the usual size of a business card, so that it fits in regular purses and wallets. You could even just make yours look unusual, maybe by adding a sheen or embossed writing. Whatever you do, make sure it’s high quality with exceptional digital printing solutions.
Give Away Free Stuff
Giving away free stuff might scare you, but people love free stuff. This could be free samples, or something you feel will compliment what they have purchased from you. It’s a nice surprise, shows you care, and can make them remember you for all of the right reasons.
Give Yourselves A Personality
A business with a personality is far more relatable and memorable. To come up with your personality, think about who your business would be if it were a person, and give it a voice. What language does it use? Who does it target? Be consistent with this by using it in emails, on social media, and anything else you use.
Change Your Service
Is there anything you can do to make your service better or more effective? If you can offer more than others in your industry, you’re going to stand out right away. Even simply packaging your product better could make you stand out. You could use nicer packaging – it doesn’t necessarily have to cost you lots of money or take lots of time.
Guarantee Results
Some business owners are frightened by this, but you probably deeply believe in your product. And if somebody were to ask you, you’d probably guarantee it. So why not add that to your marketing campaigns and packaging?
Team Up And Host Competitions
Team up with companies who complement yours and host competitions. This will expose you to a far wider audience, and you’ll get lots of new followers. These types of techniques are perfect for social media.
Make sure you identify what is different and special about your business, and then work with that for the best results. Using the ideas in this guide is bound to help you, so put them into practice right away. If you have things that have worked for you, leave suggestions below. Come back soon!
