A winning marketing strategy needs to use SEO in some way, shape or form. Without search engine optimization, your website is not going to last long. And, if your website doesn’t last long, then your company is not going to last, either. Honestly, SEO is that important in the modern day business world.
Still, there are people who refuse to use it because they believe it will have a negative impact. Quite simply, they don’t believe that SEO is as important as their peers in the industry like to think. Well, if you are one of those people, it is time to change your perspective. Search engine optimization is incredibly important, and here are the reasons why.
Low Cost
Unlike lots of technological advancements or new age strategies, it doesn’t cost much to imbue your website with SEO. In fact, it doesn’t cost anything at all if you know a couple of hacks that will exploit the algorithms search engines use when they rank their results. Writing engaging content, back linking, and grabbing the attention of Google are not expensive. In fact, they are free! Even if you prefer the benefits of professional SEO services, they are much more affordable than most people think. For what they offer, the price is very reasonable.
Increase Traffic
What is traffic? Traffic is the amount of visitors that browse your website on a daily basis. In conventional terms, it is the equivalent to the amount of people that come into the store and look around. The common wisdom is that the more visitors you can attract to your site, the more chance you have of making a sale. Sales are very important for your business. They contribute to your overall profits, especially as a young or newly formed firm. Also, traffic raises the awareness of your brand throughout the industry. When people visit your site, they become more aware of who you are and what you have to offer.
Builds Up A Brand
When a user does a search and sees a site at the top of Google’s rankings, they automatically think that site is legitimate. Otherwise, why would Google rank them number one of their site? The answer is they wouldn’t rank them on the first page unless they deserved to be on that page. So, by association with Google, your brand could spiral out of control. And, it is a never ending circle because when your brand starts to get bigger your traffic will also increase as will your sales. Are you starting to see just how beneficial SEO can be for your business?
Marketing That Doesn’t Sleep
For the most part, marketing only works at certain times of the day. After all, you don’t watch the TV or listen to the radio all day long. And, if a potential customer does, they will see a time appropriate marketing strategy because you don’t want to waste money. But, with SEO, your business will benefit regardless of the time of day. Whether it is one o’clock in the afternoon or one o’clock in the morning, you will always be on the front line. The result is that your business is available twenty-four hours a day, and that maximizes your exposure and your sales. As long as you have a web commerce that utilizes ecommerce, you are golden.
Demand Driven
Because the people that land on your site want what you have, you don’t have to do as much to convert them from leads into sales. As soon as they land, they are ready to make a purchase, and that is an incredible advantage for your company. Dozens of firms have to invest time and money in trying to reduce their bounce rate because they cannot get people to make a conversion. You, however, just have to make it easier and simpler, and they will part with their cash without a prompting.
Tailor Marketing Strategy
It is not a secret that marketing costs a lot of money. In fact, marketing will be one of the biggest expenditures that you have to contend with throughout your business. As a result, you are going to spend a lot of money on tactics that may not work, and some that won’t work. As a company looking to earn a quick buck, that is a risk that you are willing to take as one hit could earn you a fortune. However, with online marketing that is not the case. By using analytics, you can see the demographics of your users and their likes and dislikes. With all the info at your fingertips, you can then use it within your online strategy to target the people that you value the most. When all’s said and done, you don’t have to spend a fortune, and it is more effective than normal marketing methods. How can you argue with those results?
As your site gets bigger and more popular, the big dogs will take notice. When they see the numbers of traffic you are getting due to SEO, they will want a piece. You have something they want, and they have something you want, so it only makes sense to do a deal. Let them piggy back of your success and they will pay you a handsome fee. To make money from a website, you will need advertising partners that are willing to invest the big bucks.
It Improves Your Website
To reach the dizzy heights of the first page of Google, your site cannot be mismanaged or unstructured. Google will not allow it because navigation and structure are big parts of their philosophy. Also, they are two things that their algorithm searches for to help rank the contenders. Simply put, you have to do everything in your power to appease Google as they have that much power. By improving your site, you will lower your bounce rate and increase your conversion rate. No one wants to use a badly structured website, and they don’t have to thanks to search engine optimization.
How do you feel about SEO after reading the above?
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