Factor 2: “Medium”
The second factor that has a huge impact to the value of your art work is Medium or Media.
A medium refers to the substance the artist uses to create an artwork. For example, the medium Michelangelo used to create David was marble.
The plural of medium is media. Some of the most common media are oil paints (paints that use oil to hold pigments together), tempera (pigments held together with egg yolk), marble (soft, white stone), and bronze (a metal used to cast sculptures). Most artwork has notations following the titles of paintings that read along the lines of:
- “Gouache on paper”,
- “Tempera on board”
- “Oil on canvas” “Ink on canson paper”.
All of those items listed above and more are media.
Some comtempory artists uses other physical material such as polyethylene foam, chewing gum to even animals or human hair and all theses material are classified as an artistic medium. Sometimes artists can become awesomely creative about this whole media, and you may run across things in The Art World that defy belief.
So create the art, that you love and that will make you proud. Create art that will provide the income to give you the lifestyle that you really want.
Artist business coach, Art Coach, Creative business Coach
