Reap your repeat sales

Why not create ongoing income through repeat sales to existing customers? Landing new customers isn’t easy: it takes a lot of time, money and energy.

Selling to existing customers is easier; it takes less investment, they know you and you deliver work that pleases them. So you don’t face the resistance you have with new clients.

Repeat customers are ideal. They can provide testimonials, ask them if they know anyone who would appreciate your art and would refer you. Then stay in touch with potential customers as when they are ready to make art buys, your name comes to mind. Most love the fact they “know the artist” and are happy to hear from them.

Create a marketing calendar that includes ongoing communication with existing customers.

Give excellent customer service, thank them; over-deliver on expectations. And mention you appreciate them becoming a “collector” of your work. Set the stage for future contact/sales.

Create new work. As you continue to produce in the studio, share this with customers. And present work that fits your client. Keep track of the work they buy. Then, you are in a position to suggest similar work you’re creating.

Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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