Does Your Business Have a Culture?

Would you like to know why there are so many businesses that fail? And some even did all the right things to establish their business and they still failed?


This is because they did not establish a clear culture for the business.
At ArtSHINE we use the word “Culture” to encompass the combined values of a business.

The culture is the foundation of the Vision and Mission of your business. 

A Vision is where you want you business to be.  It’s actually your purpose or your  intention….

The roadmap to your vision is your Mission. A mission is your HOW.This requires 4 key areas:

• Who are you…?
• What business are you in…?
• Who are your customers…?
• What make us unique and quirky?

So take time out of your business today to really define and review your business culture. 

Once you have your business culture sorted, you can then use this information to communicate with your stakeholders, particularly your team. Make sure the culture of your business is empowering, challenging, and setting good benchmarks for your team to follow too.

If you are just starting out it’s important to focus on building a sound foundation for your business culture at the early stagerather than later. Remember to do regular revision to ensure your culture is still  in line with your vision. Picture your culture like the air, you and your team  need to breath it and live it !

So what ‘s the first step to establish a great culture for your business?

Define your core values and apply them in everything you do to take your business to the next level. Apply them to your recruitment and find the right  team member who has the same values as your business. Find the right investors, partners, and mentors who share the same passion as you do. Use Your core values to build your brand and set your marketing strategies that are aligned with your business culture.

To build and sustain a consistent business culture will require time. Rome was not built in a day. So too your business culture, it needs lots of hard work to define and nurture in order for it to grow organically. Your culture needs to be strong and  needs to be able to empower you and your team.
So stop thinking that you are one man or one woman show and so you don’t need  to consider the business culture of running you business. You are small right now but your business will grow bigger over time.

So think big and act bigger”

Plan your business  for long term rather than short term.

To this end, your business culture will impact every aspect of your business.  It will assist you  generate great community engagement and awareness. It streamlines communication with your stakeholders. It forces you and your team to do things outside of your comfort zones, it keeps you grounded and aligned with your vision.

Here are the 12 Core Values  that  we live and breath at ArtSHINE:

  1. Deliver WOW  factor through  our coaching service.
  2. Embrace and drive change.
  3. Have lots of fun.
  4. Be adventurous, creative and open-minded.
  5. Share knowledge and learning with clients
  6. Be open and honest with clients.
  7. Build a positive team and family spirit.
  8. Leveraging time and systems
  9. Be passionate and compassionate
  10. Hold accountability to our clients
  11.  Intention and being  present
  12. Gratitude and Attitude
Now it’s your turn to come up with your own core values. You can use our 12 values as a guide to create your core values.
SO what are your core values in your own business?
Would you like to learn more about defining your business culture the ArtSHINE way?
It’s as simple as 1… 2… 3…


2. Send an e-mail to this ArtSHINE : info
3. Contact Vinh for a no cost, no obligation coaching 
Do this business health check survey:
Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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