Learn the principles of Service. Understand the value of having clients return to purchase with you again and again. Create your own customer advocacy who enjoy raving about your business and the overall service experience in your business. This is the most effective and economical form of marketing you can have in your business. Word of mouth is free and is the cheapest advertising you can have.
The OPIC Service is one of eight business concepts that we use to coach Artists, Designers & creative business owners. It’s also part of our business workshop series that we run throughout the year.
ArtSHINE’s 8 Business Concepts:
- OPIC Planning
- OPIC CashFlow
- OPIC Quirk
- OPIC Sales
- OPIC Service
- OPIC System
- OPIC Team
- OPIC Leveraging
As a creative business owner whether you are an artist, designer or a photographer, the most important thing you must do is to focus on your key existing clients.They are the one who keep coming back and do business with you.
Take care of your existing customer and they will take care of your business too. Did you know that it cost 10 times more to get a new client than it is to keep an existing one?
From our experience as a business coach, we see so many businesses pay too much attention on getting new customers and fail to really make a difference to the ones they already have by providing real customer service. At ArtSHine we refer to this as “Customer Happiness”.
So how do you create customer advocacy and raving fans the same time?
By doing whatever it takes to get your ideal customer coming back to do business with you.
Why?
Because create customer advocacy and Raving fans will do the marketing for you!
This is also your business is worth spreading to others who might want your product or service.
So have fun and embrace the new experience. It’s a great time to learn all you need to build a service standard and system that work for your business.
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