What is Mission Statement?

The Roadmap to your vision is your Mission Statement. A mission statement is your HOW.

This requires 4 key areas:

• Who are you…?
• What business are we in…?
• What are our customers…?
• What make us unique…?

You also need some rule of the game too… This is also known as your Point of CULTURE This also requires 4 key areas?

• Values that are vital to you as owner
• Values critical to your business succeeding
• Values core to your customers buying again and again
• Values important to your team wanting to do their best.

No matter what we do there are always some guidelines around what and how we do things.

This is important in your life, and in your business. Another way of looking at it is:

“What is that you stand for?”

And that’s a great place to be…knowing what you stand for and what you want to achieve. It’s best to be clear however, so start making notes what these are…