What is Business LifeStyle Coaching?

Coaching, and Creating a Sustainable Business LifeStyle.

As a creative professional it’s always hard keeping up with all the changes and pressures in today’s fast paced world, let alone finding the time to devote to sales, marketing, systems development, business planning and team management. And all that while working in, and operating, your art practice… all day… every day!

As the world moves faster and faster, becoming ever more demanding and competitive… Having a coach is no longer a luxury… It’s fast becoming a necessity!

Elite athletes have a coach. And now, in this difficult and demanding time for artists and designers around Australia and around the world, it’s the turn of artists, designers, and creative professionals to have a business coach too.

A sporting coach will work with an athlete in establishing training routines and developing habits that mean that the athlete can achieve optimum performance. A sporting coach provides support, motivation, and encouragement. A sporting coach is there when the athlete starts the training day, and is there when the athlete runs across that finish line.

It’s the coach that works with the athlete on the big picture. Works with the athlete on strategies that the athlete needs to earn a place on the winner’s podium. It’s the coach that works with the athlete to keep them going when energies are low and the hurdles seem to high.

In the same way as a sporting coach will work with an elite athlete, we’ll work with you as your Coach and walk alongside you as we create a sustainable business that supports you in your creative practice… Thus creating what we call a “Business LifeStyle”.

Here at ArtSHINE we’re not about growth for growth’s sake. We’re not advocates for “Work / Life Balance”. In fact, it’s just the opposite! For us it’s about getting better, not getting bigger. For us it’s about creating a “whole of life”, or “portfolio” approach to work. It’s about creating a Business LifeStyle, and designing a sustainable art & design practice that supports you the creative professional in life and, supports you in work as well.

Our role as your coach is to guide, support and encourage…

We’re here to work with you to create a change in your life and in your business…

ArtSHINE is a boutique business coaching practice based in Sydney, Australia.

Vinh Van Lam & Stuart Horrex are passionate about small business enterprise.

ArtSHINEs provides business coaching, mentoring, business advisory, & new enterprise facilitation.

Our coach partners and associate catalysts have decades of hands on, real world experience to share.

Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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