What Is Passion?

And Why It’s Never Too Late to Discover Yours

Image from ArtSHINE Pixel

When we talk about passion, most people imagine something grand — the kind of fiery, all-consuming feeling that instantly reveals your purpose in life. But for many, passion doesn’t arrive as a lightning strike. It comes quietly, sometimes after years of hard work, routine, and responsibility.

At ArtSHINE, we’ve seen it over and over: people who thought they’d “missed their chance” to be creative end up discovering an entirely new side of themselves later in life. These are the Pivoters — people who find a second chapter filled with meaning, creativity, and purpose after years of living in the corporate, professional, or business world.

So, What Is Passion Really?

Passion isn’t simply doing what you love. It’s loving what you do because it connects with who you are.

It’s a deep sense of engagement — the feeling that what you’re doing matters and brings you alive. Passion doesn’t always start with clarity. More often, it begins with curiosity, exploration, and a sense of purpose.

And here’s the secret: you don’t “find” passion — you grow it.

The Pivoters Who Found Passion Later in Life

Some of the most inspiring Pivoters we’ve met at ArtSHINE discovered their passion not in their 20s, but in their 40s, 50s, or even 60s.

Take Daniel, a former marketing executive who spent decades crafting campaigns for others. After joining our Pivot to Passion community, he realised that what he loved wasn’t the business of marketing — it was the storytelling. Today, he writes and illustrates books that inspire creativity in others.

Then there’s Julie, a retired pharmacist who said she’d never been “artistic.” But one day, she decided to join a weekend art class simply to relax. That one class turned into a weekly ritual. Today, Julie paints large-scale botanical artworks that are exhibited in local galleries.

When we met her, she laughed and said, “I never imagined I’d be an artist. I just gave myself permission to try.”

That’s how passion works — it shows up when you do.

The Common Excuse: “I Don’t Have Time”

We hear it all the time from corporate professionals, executives, and entrepreneurs:

“I’d love to explore my creative side, but I just don’t have the time.”

It sounds reasonable. After all, work is demanding, schedules are packed, and responsibilities are endless. But here’s the truth: when we say “I don’t have time”, what we’re really saying is “It’s not my priority.”

Time is rarely the real barrier — mindset is.

When we tell ourselves we don’t have time, we’re closing the door before we even knock. We’ve already decided it’s impossible.

So instead of saying “I don’t have time”, what if you asked yourself:

“What if I carved out time?”
“What if I made space for creativity?”

Because passion doesn’t require hours — it requires intention.

Even 15 minutes a day of sketching, writing, or experimenting can reignite curiosity and energy. It’s not about quantity. It’s about showing up.

The Mindset Shift

One of the biggest mindset shifts we teach in Pivot to Passion is this: stop waiting for time — start creating it.

Think of how many things in your life you already make time for — meetings, deadlines, workouts, family commitments. You don’t wait for time to appear; you allocate it because it matters.

Creativity deserves that same respect.

Here’s how the mindset shift works in practice:

  • Instead of saying “I wish I had time to paint,” try “I’ll dedicate 30 minutes on Saturday morning to paint.”

  • Instead of “I’ll explore creativity when things calm down,” say “I’ll explore creativity so I can find calm.”

That simple reframe turns wishful thinking into intentional living.

Passion Is a Relationship, Not a Hobby

Many professionals think of passion as an escape — something to do when work ends or retirement begins. But true passion is not a break from life; it’s a bridge to deeper living.

It’s a relationship between what you value and how you express it.

For example, a lawyer who values justice might discover passion in creative writing — telling stories that explore empathy and fairness.
A doctor who values care might find joy in art therapy, using creativity to help others heal.
A business leader who values innovation might take up photography to see the world from new angles.

Each of these examples shows that passion isn’t separate from your profession — it complements it. It adds meaning, energy, and authenticity to everything you do.

Why Passion Often Arrives Later

In your early career, passion can feel out of reach because life is busy with building — education, career growth, family, and financial goals.

But as you grow more established, you gain something equally valuable: perspective. You begin to ask deeper questions like:

  • What truly matters to me?

  • How do I want to use my time now?

  • What do I want my legacy to be?

That’s when passion often finds you — when you finally make space for it.

At ArtSHINE, we’ve seen executives, teachers, engineers, and scientists pivot into creative lives they never imagined possible. Not because they quit their jobs, but because they chose to live more fully — balancing responsibility with creativity.

How to Let Passion Find You

If you’re wondering where to begin, start small. Passion doesn’t demand big changes; it asks for small acts of courage.

  1. Be curious. Explore what catches your attention. You don’t need a plan — just curiosity.

  2. Experiment. Try one new creative thing each week. Let it be fun, not forced.

  3. Observe your energy. Notice what makes you feel alive. That’s a signpost of passion.

  4. Protect your creative time. Even 15 minutes a day adds up.

  5. Be patient. Passion blooms through practice, not perfection.

And most importantly, show up — even when you’re tired or uncertain. Passion rewards presence.

The Power of Purpose

At its heart, passion is deeply connected to purpose. You can have passion for art, teaching, design, or music — but it’s purpose that sustains it.

Purpose answers why you create. Passion gives you the energy to keep creating.

When the two align, life transforms from routine to meaningful. You stop chasing time and start creating timeless moments.

The Final Thought

If you’ve been telling yourself you’re too busy, too late, or too uncertain to explore your creative side — pause.

What if passion isn’t something you have to find?
What if it’s already waiting for you to make time for it?

Because passion doesn’t knock on a closed door — it enters when you open it.

So, carve out time. Pick up that brush, camera, notebook, or idea you’ve been postponing.

You don’t need to overhaul your life. You just need to begin.

And when you do, you’ll discover what every Pivoter learns:
Passion doesn’t disappear with age or responsibility — it deepens with purpose.

Ready to Begin Your Creative Journey?

Are you a creative or a Pivoter, someone ready to start a new career or transition into the world of art and design?

Don’t wait for the “perfect moment.”

The best way to grow is to start and to keep showing up.

At ArtSHINE, our Launchpad & Accelerator Program is designed to guide you step by step – helping you discover your strengths, build your portfolio, and turn your passion into a sustainable career.

Take the leap today: LPA.artshine.com

Your journey starts now

Vinh Van Lam
the authorVinh Van Lam
Vinh Van Lam, co-founder of ArtSHINE, is a visionary art coach and entrepreneur with a passion for fostering creativity. With a diverse background in art and business, he brings a unique perspective to empower emerging artists, enabling them to thrive in the dynamic art industry through the innovative platform of ArtSHINE.

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